Alexander McIlwraith

Designing systems, not just screens

I’m a product designer focused on clarity at scale — helping teams make better decisions through strong principles, durable patterns, and thoughtful tradeoffs.

Over the last decade, I’ve worked in highly regulated environments with complex workflows and large product surfaces, shaping product strategy, design systems, and key initiatives in close partnership with engineering, product, QA, and leadership.

I adapt my process and role to the problem at hand — acting as a designer, product owner, or consultant to help teams navigate ambiguity and constraints.

The case studies below highlight how I think, decide, and create leverage when the cost of getting things wrong is high.

Design system A shared system of accessible patterns and implementation standards for new and modernized digital products. More information about Design system

Design system framework A coded design-system framework built with PugJS, SCSS and JavaScript for secure, constrained environments. More information about Design system framework

Farm Business Registration A regulatory registration service redesigned to increase online conversions by 112%. More information about Farm Business Registration

Acreage Report A responsive underwriting workflow simplifying complex planting and share-crop reporting. More information about Acreage Report

Marketing kiosk: rainfall station selection A field-deployed suite supporting customer conversations, with a proposed solution for privacy-constrained rainfall-station selection. More information about Marketing kiosk: rainfall station selection

Chrome extension A private, cross-device reading list built on native browser bookmark syncing. More information about Chrome extension